The Upperlink brand is our Masterbrand, evolving from the founding vision of the company, to stimulate appetite for interaction and connect the different key elements within the digital and financial ecosystems.
Our visual identity and brand expressions have remained as constant as the SUN and the red “Arrow Head Shield” which is the integral part of the wordmark encapsulates our progressive drive towards pushing the boundaries of creativity , traversing new frontiers and bringing Solutions that will transform lives .Hence our slogan, ” Transforming Lives with Technology. “
Our mandate is to create digital and financial Solutions that will be used by at least one person in every family of Five in Africa.
The philosophy behind our BAMS brand is Transparency. The all white colour of the wordmark on a blue background depicts Transparency. The World Bank is encouraging Nigeria and her States to embrace transparency under the programme called States Fiscal Transparency, Accountability and Sustainability.(SFTAS) which is well funded by the bank.
BAMS is a strategic tool in Public Sector transformation and is therefore being embraced by all the State Governments of the federation. Our mandate is to develop home grown Solution to solve a Nigerian problem and make our country less dependent on foreign Software.
The BAMS brand embodies maturity in solving age long problems of Transparency and Accountability in Public Spending.
Paychoice is positioned as a convenient platform providing digital and financial services to everyone, anytime, anyhow and from the comfort of their homes.The spirit of Transforming Lives through Technology has made us develop a Solution that will be the right choice always.
The red ” tick mark” stimulates appetite to always go for it when considering which Solution to use for payments, collections and even Payroll .